As you may remember last year, I became a Google Adwords Certified Partner last year. Since then, Google has relaunched the platform, and has created some new requirements that I’m actually a fan of. The new platform is one that emphasizes performance, and lends partners more credibility than they used to before. As the new Google Partners page states:
Find a Google Partner
Grow your business with the help of a trusted online expert. Search from over 5000 Google Partners to find the right one for your business.
Why am I a fan? In order to qualify before, all I had to do was pass a few tests. This in itself was tough, but only proved that I was capable of driving the tool set well enough to “pass”. This time around, They have combined a few new elements:
Certifications: I need to pass similar tests to last year, but the focus on the tests combines strategy along with “book smarts”.
Spend: In order to be certified, I need to actively manage at least $10,000 over a 90 day window. (continuously)
Best Practices: Here’s my favorite measurement, which evaluates my strength as a partner on a scale as compared to other Google partners. This is not shown on my profile publicly, but I think it should be. Here is where I rank as of today:
As a potential client, wouldn’t you want to see where I rank? I know I would.
As of today, I am officially allowed to carry the new Google Partner Badge, and am proud to be a Google partner (again). If you know someone who uses Google ads or has considered it, please share this post and let them know about me.
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P.S. Enjoy my candid photo on Google Plus.. I’ll have to put a “stuffy” one up there soon.